The next step in your development as a fine artist is to be represented by a gallery. Art gallery representation provides exposure and opportunities for growth, which will make developing more paintings even easier. However, there are many steps that you need to take before this can happen.
This article highlights the necessary steps to get your work displayed in an art gallery.
Find your Perfect Match
It's important to ensure that you find an art gallery that fits your work and goals when searching for representation. Not all galleries are the same, and some may be a better fit for your particular style or type of artwork. Be sure to do your research and visit a variety of galleries before making a decision. Once you've found a few potential galleries, take the time to meet with the staff and get a feel for their operations. Ask about their marketing strategy and whether they have experience representing artists like you. It's also important to ensure that you're on the same page regarding goals and objectives. By taking some time to find the right gallery, you'll be setting yourself up for success.
Learn how to Communicate about your Artwork
Knowing how to speak about your artwork is important when searching for art gallery representation. This means being able to articulate your artist statement, as well as discussing the themes and symbolism in your work. You should also be prepared to discuss your process, materials, and other relevant information. Communicating your ideas effectively is essential for making a good impression on potential gallery owners and curators. With that said, don't be afraid to practice beforehand or even role-play with a friend or family member. The more prepared you are, the better your chance of landing gallery representation.
Learn the Commission Structure
Understanding the gallery's commission structure will help you know how much of the sales price of your artwork will go to the gallery. The commission structure can vary from gallery to gallery, so it is important to ask about it before signing a contract. Generally, galleries take a 50% commission on sales of artists' work. This means that if your artwork sells for $100, the gallery will keep $50, and you will get $50. Some galleries may charge a higher commission, so it is important to know this before signing a contract. Additionally, some galleries may offer a lower commission for certain types of artwork, such as limited edition prints. Again, it is important to ask about this before signing a contract. Understanding the gallery's commission structure will help you know how much money you can expect to make from the sales of your artwork.